Eight sales teams on how they prep, prospect and follow up with uman, and the numbers they shared. Four of them tell it themselves.
Software for insurance, banking and agribusiness.
From partner deals to its own sales engine.
“In the countries where we actively use uman, our revenue exploded.”
Peter De Bruijne, Member of the Executive Board, EMEA and South America, msg global
The challenge
A broad portfolio spread over documents that contradicted each other, references that were rarely written down, and most deals coming in through partners.
What they do with uman
The portfolio is the single source for every seller
Preps without waiting for presales
Outreach written by uman, logged in the CRM when sent
Stalled deals flagged
Propositions in their own house style
The numbers
1 dayto make a new service sellable, where it took weeks to months
3xsales output
4 sellerscover EMEA, where 15 were needed
Telecom and ICT, with a large and complex portfolio.
The BDR team doubled its meetings.
“uman helped our BDR team double their meeting bookings while spending 50% less time on research and outreach prep.”
A wide portfolio made every customer visit harder to prepare. Sellers spent too long on research, and new reps took a long time to get up to speed.
What they do with uman
Leads with a reason to talk, and verified contacts
Outreach that writes itself
A prep for every customer visit
New reps up to speed faster
The numbers
2xbooked meetings
50%less time on research and outreach prep
30–60 minfaster per customer visit
Social secretariat and prevention services in Belgium.
A story for every company, and every stakeholder.
“Not a single opportunity gets lost.”
Dimitri Appelmans, Sales and Marketing Director, Attentia
The challenge
Every deal has many stakeholders, from prevention advisors to HR and procurement, each with their own priorities. And every prospect already has a provider.
What they do with uman
A prep per stakeholder, with the whole buying group
Signals on their own accounts
Notetaker and follow-up with action points
CRM updates ready to approve after every meeting
The numbers
Same teamgrowth without extra hires“We can secure this growth with the same number of people.”
DPG Media Advertising sells advertising across more than 80 media brands.
80+ brands, one place to sell from.
“We have +80 brands, endless combinations, and clients who want one simple solution. uman knows more about the client and our offerings than we ever did.”
Sabrina Van Cutsem, B2B Marketing & Intelligence Director, DPG Media
The challenge
Sales content was scattered over tools, a large portfolio was hard to keep current, and sellers spent hours on research before every meeting.
What they do with uman
Portfolio and content in one place
On-brand content made per buyer, in minutes
Marketing and enablement keep it all current
The numbers
80+brands in one platform
Minutesto find sales material, where it took days
Four more stories.
What they faced, what they do with uman, and the numbers they shared.
Fast-growing services company
200+ offerings, one story to sell.
Over 200 offerings to keep consistent and deliverable, and sellers who leaned on pre-sales for every meeting.
One consistent, deliverable sales story
Cross-sell suggestions after every meeting
Sellers who rely less on pre-sales
“After a meeting uman tells you there is also offering A, B and C that you didn’t discuss but are still an opportunity. That works really well.”
Plat4mation
200+offerings in one consistent, deliverable sales story
30%+less internal support and pre-sales prep time
Consultancy
A proposal in 1.5 hours, not a day.
Sellers had to show expertise across many offerings, and spend more of their time on work that moves deals forward.
Proposals built on what they sell and what each prospect needs
Key decision-makers found, with their contact details
Every offering at hand in the conversation
“A normal sales proposal took us 1 day of work. Now it’s more like 1.5 hours, and the quality is at least equal, probably better.”
Halifax Consulting
+20%EAT sales ratio: the share of sales time spent on activities that move deals
80%less time per proposal: from 1 full day to 1.5 hours
SAP services
One place for everything they sell.
A growing SAP service portfolio, knowledge spread over SharePoint and drives, and manual client research before every call.
One shared system for sales knowledge, kept current by portfolio owners
Client context before every meeting
Cases and best practices shared across teams and countries
“uman delivers real-time, tailored insights that have boosted our win rates and cross-sell opportunities.”
Flexso
9 in 10employees use uman daily
Monthsof onboarding, instead of years
Randstad Belgium · HR services
Every service, for every client.
After several acquisitions, account managers had to keep track of a much broader range of services, with tighter client budgets.
One view of all services, and which ones fit each client
